Now that HTC is all-in on Vive headsets and letting Google deal with its Pixel smartphone business, it has to deal with another reality: The public still isnt exactly sold on VR. To keep sales momentum going, it has announced a promotion aimed at attracting Vive app developers and keeping existing ones happy. Rather than taking its usual 30 percent cut, HTC will give 100 percent of app revenue to developers for the entire fourth quarter of 2017, starting in October.
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