Dynamic product ad is something that you should invest your money on. These ads have immense potential to reach to your target customers and allow them to visit your site. They will also be able to browse the wide range of your product.
This may have happened till now but in most of the times the visitors may have left the site without making any purchase.
- These dynamic ads will help you to pursue this large audience to complete the purchase.
- The dynamic ads will encourage the visitors to convert.
The most significant thing about these dynamic product ads is that you will be able to build tailor-made adsdepending on the needs, choices and preferences of your customers. These ads will be visible to the customers when they log in to their Instagram or Facebook account the next time.
The other significant benefits of using dynamic ads is that you will increase the rate of conversion not only of the visitors to your site but especially at the last stage of the sales funnel that you may have been losing for so long.
This is because these attractive ads will remind your customers about the products. It will Increase the possibilities of your website visitor to return to your site, this time to buy your product. It will also increase your chances to:
- Make better promotional offers
- Show more reviews of your product
- Tell the customers about delivery time, price and different other key aspects.
In short, the dynamic ads will be the most productive ads tun on Instagram and Facebook, if only you can set them up and design properly, just like professionals like Stormlikes.com and others.
Designing your dynamic ads
If you want to design the best dynamic ads that will work and get going in no time, you will need to follow these steps.
You can do this without any manual work if you promote the most relevant items automatically. This will show the right products to your customers who have shown interest on your site. Make sure that you design these ads so that it can be used in an app or anywhere on the internet. All you have to do is:
- Upload the product catalogue
- Set up the campaign
- Find the right people for every product
- Use up-to-date pricing
- Ensure availability
- Personalize your pitch
- Know and follow the interest of your customers and
- Retarget your shoppers both online and on mobile app.
It is also important to make sure that you have everything ready to run these dynamic ads such as the Facebook pixel. However, if you want to expedite app install rate by driving directdownload you may also install Facebook SDK. Also make sure that you have a business manager account and a product catalogue.
The next steps
When you are done with the initial preparation of creating your dynamic ads, you will need to follow these next steps:
Know your custom audience so that you can deliver your custom product. These should be the customers whom you want to retarget your ads to. In order to build your custom audience, if you do not have one already, you must base them on the activity of your website or app. You may also use a custom list to import some names from different sources such as:
- The email software
- List of phone numbers and user IDs or use
- A CRM.
When you have them ready, it will be easier for you to create your campaign according to their activities on Instagram or Facebook platforms. While doing that you can choose different options depending on your goal such as:
- Website clicks
- Conversion rates
- Video views and
- Mobile app installs.
When you are done, you are ready to start running your dynamic ads on Instagram or Facebook.
Segment products according to audience
The next important factor to consider is to segment the set of products you want to sell according to the type of audience that you want to target with your dynamic ads.
In order to decide the right type of audience, you will need to consider one of the four available options such as:
- Broader audience to sell who have not yet viewed your ads or products yet and Facebook and Instagram can help you optimize that
- The audience who have viewed your product but did not make a purchase
- Upsell your product to those users who usually view similar products available in different sets and
- Cross-sell your product to different users so that you can increase and optimize your customer base and lifetime value.
This will help you a great deal in for broad targeting, cross sell or upsell your product. This will ensure that your ads do not reach to a cold traffic.
Getthe most out of it
You will be able to make the most of the dynamic ads only when you use the best advert format. These formats will help your ad to do well on both a mobile app or website.
The good thing about Instagram format is that it will show the right products automatically even if you upload your entire product catalogue once. That means the right product will reach to the right people at the right time.
There are lots of e-commerce businesses and retailers who have already started to use these dynamic ads extensively after its launch. These ads are so popular because:
- It increases conversions
- It ensures a lower cost per acquisition
- It works well irrespective of the device or the operating systems.
When you work with Instagram as your partner, the adverts will be customized according to the activities of the shoppers. It will increase the reach of your ads as well as the revenue attributed.
To sum up, to use dynamic adverts on Instagram is the best way to stay up-to-date with the current trend of Instagram marketing. Apart from an extended reach you will also get reports on the views and bookings of your inventory to make the best out of your customers.
Author Bio
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.