Considering that people spend plenty of their time on social media in 2019, businesses and companies continue to look for ways to improve how they use social media to generate e-commerce traffic. Since this is an excellent opportunity to find targeted customers for your online store, we would like to discuss four of the most effective methods that could provide significant improvements to the traffic generated on social media. If you’re interested to learn more, take a look at this article on some of the most successful ecommerce marketing strategies.
Choosing the right social media platform
You probably know that not all social media platforms reach the same kind of audience. The people using Facebook are older, and most of the youngsters are now on Instagram. More women than men use Pinterest, and many Twitter users tend to be college graduates.
Targeting people by demographics is one of the most common methods used by businesses to find laser-targeted traffic. Some e-commerce stores choose to be on all social media platforms, but if you want to target a specific niche, limiting the number of social media pages to one or two is more than enough.
Timing posts to increase traffic and sales
When it comes to paid advertising on social media, it’s crucial to pay close attention to the timing of your posts and ads. Based on the analytics available on the web, Facebook posts are highly efficient between 9:00 am and 3:00 pm. When it comes to Twitter, the engagement tapers off after lunchtime.
Some studies claim that it won’t be productive to post more than once a day on Facebook, but that does not apply to LinkedIn or Instagram, where posting twice a day can definitely be effective. Twitter campaigns will have a greater impact if you post 10 to 15 tweets per day.
Encouraging sharing and reviews
Social media users share information with each other, and one way to increase your traffic is by encouraging this activity. Whether it happens via CTAs (call-to-action) or small rewards for users sharing your posts, you should think about this as a useful way to boost traffic to your e-commerce website. Also, encouraging your clients to post reviews on social media will prove that your products or services are reliable.
Using images and videos to capture the attention
Videos, images, and thirdly text. That’s the power ranking right now, and you should take it into account. You can communicate a lot of information without having to write exhausting lengthy texts. People will probably find images and videos more compelling than straight texts, which will affect your engagement rate, and that’s valid on Facebook, Twitter, Instagram, and all other major social media platforms.
Some Final Words…
Improving customer experience and avoiding expensive disputes is maybe the highest priory for every e-commerce business out there. To learn more about how you can improve this aspect of your business, read the following Purchase Guard review.